Northwest Bank is a $1.4 billion community bank serving Iowa and Nebraska. Two Rivers Marketing is responsible for driving small business owners to meet with Northwest Bank business bankers. During the multi-faceted digital campaign, potential customers are driven to a landing page via targeted emails and digital ads. Here they can find a variety of information about what Northwest Bank can do for their small business. Ultimately, the campaign encourages the business owner to complete a digital form capturing their specific financing needs, helping with lead-generation and allowing for future email marketing.

Next, targeted emails are another tactic used in our digital campaign for Northwest Bank’s small business financing objective. The goal of this tactic remains — driving business owners to the landing page in order to complete the digital form. The following three high-fidelity wireframes have been submitted to the client for review. With feedback from the client, I will rework the layout to fit their needs and move into the implementation stage, designing multiple emails using the finalized template.

At Ruffalo Noel Levitz (RNL), we assist our higher education clients with both student enrollment and fundraising. My team’s recommendation for Wittenberg University’s most recent fundraising initiative is to craft a set of emails which are distributed to each segment of their target audience. Wittenberg leadership, past donors, and non-donors are provided with unique emails which contain messaging tailored to their motivations. This also allows us to track the donation amounts associated with each audience segment and relay the data to the client and adjust “ask amounts” in the future.

Process: This project and many similar at RNL have given me experience working with digital strategiests to determine the best way to reach the target audience. Through designing and developing emails at RNL, I have been able to strengthen my knowledge of HTML and CSS and communicate more effectively with developers.

SAM PORTFOLIOS
Principal Financial Group’s Strategic Asset Management (SAM) Portfolios are diversified sets of investments available to plan participants. These portfolios are managed by investment professionals and rebalanced regularly to regulate their risk. The five SAM Portfolio options provide an array of risk/growth potential to participants at different stages of the retirement planning process. This brochure may be made available to plan participants when meeting with Principal advisors.

Process: My team was able to capture a snapshot of the SAM Portfolio options in a single spread brochure by presenting the necessary information in “digestible” copy blocks and simple illustration.

PLAN PARTICIPANT EMAILS
Each quarter, Principal sends retirement plan participants an email highlighting a particular topic in detail, encouraging them to take charge of their financial future. Whether touching on seasonal issues or otherwise, the emails provide quick tips and drive participants to Principal’s website to further explore articles and tools for building a more secure retirement.

Process: Designed emails providing actionable retirement plan advice which were dispersed to participants of Principal, the “#1 provider of Defined Benefit retirement plans, #1 record-keeper of Employee Stock Ownership plans, and #1 provider of Non-qualified Deferred Compensation plans.”

Bell Brothers Heating and Air Conditioning has been Central Iowa’s trusted name for HVAC needs including design, installation, service, maintenance and repair since 1955. Heating and cooling is a very competitive business and connecting with the customer at their time of need is key. Two Rivers Marketing has helped this family-owned company grow for nearly a decade and this mailer is their best performing direct mail piece to date.

Process: Bell Brothers tasked my team with creating a piece to expand their footprint deeper into the suburbs of Des Moines, encouraging potential customers to sign up for a furnace tune-up and maintenance plan to prepare for the winter months. Three specific mailing routes were determined to have the most potential for leads. Knowing the budget for this effort, I worked with the printer to recommend the best possible options for layout, paper and varnishes to set this piece apart from the crowd. My team proceeded with my recommendation to create three versions with neighborhood-specific testimonials and spot varnished faux-stickers — decisions that were praised by the client after the mailer generated more calls to Bell Brothers within the first week of mailing than any had in the past.

Colorbiotics is a division of BASF, the worlds largest chemical producer, which specializes in mulch colorant and the most efficient equipment for mixing, measuring and distributing mulch. My team at Two Rivers Marketing was tasked with creating the theme and assets for the 2018 Colorbiotics company-wide meeting, which brings employees from all over the country together to reflect on the past year and unite toward common goals the next year. The theme for the meeting — “One Team. One Mission.” — celebrates the camaraderie of the team and likens their focused efforts to a military operation.

Alongside my creative director and writer, I provided art direction for the theme at large and produced every deliverable for the meeting — including customizable presentations, posters, schedules, nametags and challenge coins. Challenge coins (shown below) are small coins which bear an organization’s insignia, traditionally presented to members of a military in recognition of a special achievement or to enhance morale. My team and I designed unique challenge coins to be awarded to those members of the Colorbiotics team who went above and beyond the call of duty in the previous year.

Sunbelt Rentals is a large equipment rental company with more than 700 locations across the US and Canada. They empower their equipment experts by providing them the tools they need to succeed in the sales field, including brochures highlighting the solutions provided by their specific division. The temporary heating solutions brochure is shown here — one of five solutions brochures I have completed for Sunbelt.

Process: By first showing a general overview of Sunbelt’s capabilities, the customer is able to understand why they may need the equipment and what Sunbelt Rentals is prepared to do for them. The temporary heating equipment itself is presented after the customer understands why they may require it. The brochure continues with a case study of a client success story and an announcement of Sunbelt Rental’s recently developed Command Center app. Finally, the back cover highlights Sunbelt’s breadth of coverage both in locations and equipment offered.

Brochures like these exercise my ability to organize information in a way that most benefits the customer, calling attention to the most useful bits.